RACHAEL ROSEWOOD

SUMMARY

Rachael Rosewood Skin Clinic is a go-to destination for women who want skincare that feels like a special treat. With a focus on advanced treatments, the clinic helps clients tackle concerns like aging, texture, and overall skin health without the one-size-fits-all approach. Known for its professional yet welcoming vibe, Rachael Rosewood Skin Clinic makes luxury skincare feel approachable, effective, and totally worth looking forward to.

INDUSTRY

Beauty, Esthetics

PROJECT SCOPE:

Social Media Management, Brand Photography

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PROJECT OVERVIEw

Rachael Rosewood Skin Clinic came to us wanting content that matched the level of expertise and results they deliver in the treatment room. While the clinic had built a strong reputation locally, their social presence wasn’t showing up in the same elevated way or driving the level of bookings and retail sales they knew were possible.

They wanted a strategy that felt mature, polished, and tailored to their audience of women, while still being engaging and easy to connect with. We stepped in to create sales-driven content that highlighted their advanced treatments, showcased retail products, and gave them versatile visuals to use across their platforms.

The result was a feed that feels elevated and professional, with content that not only attracts the right clients but also makes booking (and buying) feel like the natural next step.

STRATEGY

VISION

PURPOSE

STRATEGY VISION PURPOSE

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The Strategy

The content strategy for Rachael Rosewood Skin Clinic’s photoshoot will center around the brand’s core values of intentional care, expert-driven results, and warm, elevated service. This shoot is designed to capture the feeling clients associate with the clinic—luxury that doesn’t feel cold, skincare that feels like self-care, and a team that leads with love. Each visual moment will highlight key treatments, rituals, and retail offerings while showcasing the heart behind the experience.
The Creative Vision

The creative vision for this photoshoot is to capture the layered identity of Rachael Rosewood Skin Clinic—a brand that blends clinical expertise with luxury, warmth, and intentional living. Day 1 will take place in the clinic, focusing on clean, elevated visuals that showcase signature treatments, curated product offerings, and refined headshots that position the team as approachable experts. Day 2 will shift into a lifestyle lens, incorporating fresh produce, natural textures, and subtle wellness cues to highlight the holistic, feel-good energy behind the brand. This day will offer content that feels aspirational yet grounded—emphasizing skincare as part of a luxurious, well-rounded life.
The Purpose

The purpose of this photoshoot is to equip Rachael Rosewood Skin Clinic with a refined and versatile library of imagery and video content that reflects the brand’s elevated identity and values. This content will be used across social media, the website, email marketing, and client resources to create a cohesive and elevated digital presence. By capturing both the clinical expertise and the calming, wellness-driven energy of the brand, this shoot will support future launches, client education, and overall brand storytelling. The goal is to create visuals that not only attract aligned clients but also deepen trust, highlight transformation, and position Rachael Rosewood as the go-to destination for results-driven, luxury skincare in the South Sound and beyond.