HEATHER REED

SUMMARY

Heather Reed is a Hydrafacial sales representative dedicated to helping skincare professionals grow and scale their businesses. With her bold, approachable style and deep industry knowledge, she partners with providers to bring advanced technology, education, and support into their practices. Heather’s personal brand highlights both her expertise and her vibrant personality, positioning her as a trusted leader and go-to resource in the aesthetics space.

INDUSTRY

Beauty, Esthetics

PROJECT SCOPE:

The Content Package

Video Block

Double-click here to add a video by URL or embed code. Learn more

PROJECT OVERVIEw

Heather Abbott spends her days helping skincare professionals scale their businesses as a Hydrafacial sales rep—so much so that her own personal brand had taken a back seat. Between supporting clients and staying on the go, she didn’t have refreshed visuals of herself to use for updates, brand building, or simply filling in her feed. She came to us wanting portraits and social-ready video clips that would highlight her fun, approachable personality while also incorporating elements of Hydrafacial to showcase her expertise.

Heather trusted us to bring her vision to life because we specialize in creating scroll-stopping, iconic content that elevates personal brands. Together, we built a gallery of new branding photos and videos that gave her feed a fresh, elevated look and the versatility she needed to keep advancing in her career.

STRATEGY

VISION

PURPOSE

STRATEGY VISION PURPOSE

[stacking-cards]

The Strategy

Heather’s brand is bold and empowering while helping her partners make an unforgettable impact in the aesthetics industry. This content session will highlight her as a trusted leader in the skincare space while keeping things vibrant, modern, and approachable. Visuals will feature clean backdrops with pops of rich color, elevated visuals using the Hydrafacial device, and content that feels both aspirational and authentic. Heather’s branding images will showcase her expertise in action while reinforcing the polished, powerhouse vibe that sets her apart from competitors and positions her as a go-to industry partner.
The Creative Vision

This shoot will blend vibrant, high-end visuals with a polished editorial edge to elevate Heather’s visual identity while staying true to the bold aesthetic she’s known for. We’ll lean into the natural light and clean backdrops of the studio to keep the content feeling fresh, bright, and professional while layering in rich pops of color through styling and props to maintain her energetic, standout vibe. The content will feature a mix of lifestyle-driven shots, action-focused images using the Hydrafacial device, and crisp detail photos to ensure a versatile and cohesive gallery. The goal is to create imagery that feels luxe yet approachable to position Heather as a trusted industry partner while allowing her personality to shine through.
The Purpose

The content from this session will serve as a refreshed visual library for Heather to elevate her social media presence. Designed to complement, rather than duplicate, the content she creates with brand partners, these visuals will give her the flexibility to switch things up across platforms. The goal is to support her ongoing visibility and authority while giving her fresh, on-brand content that reflects her expertise and energetic presence in the aesthetics industry.