LOTUS SKIN + BROW

SUMMARY

Lotus Skin + Brow is a modern spa redefining what skincare feels like. Based in Rome, GA, Lotus blends clinical results with southern hospitality to create an experience that’s equal parts elevated and approachable. Every detail is designed to help clients feel confident, radiant, and at home. With a warm, playful personality and a commitment to community connection, Lotus stands apart as a destination where every client becomes part of the family.

INDUSTRY

Beauty, Esthetics

PROJECT SCOPE:

Social Media Management, Brand Photography

PROJECT OVERVIEw

Lotus Skin + Brow came to us wanting their social presence to match the elevated, editorial experience clients were already getting in the spa. They felt their feed was inconsistent, too dependent on one face, and lacked the polished, editorial edge they needed to stand out in a competitive market. They wanted content that matched the luxury of their in-person experience, while still keeping their warmth and playfulness intact.

We partnered with them to create a strategy and visuals that delivered elevated, editorial content designed to stop the scroll and connect with their community. Their new gallery of content stopped the scroll, elevated their online presence, and sparked buzz both online and in person, with clients raving about their social media in the treatment room, visibility and engagement climbed, and their Instagram became a true reflection of the experience that sets Lotus apart.

STRATEGY

VISION

PURPOSE

STRATEGY VISION PURPOSE

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The Strategy

The content strategy for Lotus’s photoshoot will center around their brand’s core values of approachable luxury, authenticity, and humor. By blending editorial elegance with moments of human connection, this photoshoot aims to create a versatile library of imagery that embodies the Lotus lifestyle. Each theme and location is designed to showcase the brand’s expertise, highlight key products and services, and position Lotus as the go-to destination for skincare that seamlessly integrates into daily life. From the chic “getting ready” shots to the playful sunscreen campaign, every element will emphasize Lotus’s mission to empower clients to feel confident, radiant, and unapologetically themselves.
The Creative Vision

The creative vision for this photoshoot is to capture the multidimensional essence of Lotus—a brand that combines confidence, community, and elevated aesthetics. Day 1 will set the tone with an editorial focus, featuring luxe “getting ready” moments and powerful team photos that exude authority and style. Day 2 will shift to a more intimate lens, with texture-rich shots that highlight the transformative experience of Lotus’s services. This day will also incorporate humor and relatability with behind-the-scenes, “reality TV” style content. Finally, Day 3 will bring the vision full circle, showcasing how Lotus fits into everyday life through a stylish, artsy sunscreen campaign at the pickleball court. Across all three days, the aesthetic will remain cohesive: editorial, moody, and effortlessly chic, with a focus on muted tones, depth, and texture.
The Purpose

The purpose of this photoshoot is to equip Lotus with a dynamic collection of imagery and video content that aligns with their brand’s identity and messaging. This content will not only elevate their online presence across platforms but also serve as a powerful tool for marketing campaigns, client education, and community engagement. By capturing both the luxurious and playful sides of Lotus, this photoshoot will position the brand as approachable yet aspirational, helping to build trust, foster connection, and solidify Lotus’s reputation as the premier skincare destination in its market.