BROOKE WYATT

SUMMARY

Brooke Wyatt is a lifestyle influencer and pilates instructor who creates content for her audience of ambitious, wellness-driven women in their 20s who are actively building their “next level” life.

INDUSTRY

Lifestyle & Pilates

PROJECT SCOPE:

The Content Package

PROJECT OVERVIEw

When we partnered with Brooke, she was expanding her personal brand into the pilates and wellness space while also preparing for upcoming in-person community events, brand partnerships, social content, and other digital marketing needs. While she already creates for her social channels, she wanted a more intentional bank of on-brand visuals that could support this next chapter of her brand in a way that felt elevated, versatile, and true to her personality. Her vision was to create a mix of modern and vintage-inspired assets that still captured the fun, bubbly energy she’s known for.

We partnered with Brooke on a full-service production to bring that vision to life, executing a content day that included film photography, vintage camcorder footage, and a mix of modern photo and video. The result was a gallery of assets she can now use across upcoming community events, marketing, social media, pitching to brand partners, and other digital touchpoints as she continues expanding her brand into this new wellness-focused chapter.

STRATEGY

VISION

PURPOSE

STRATEGY VISION PURPOSE

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The Strategy

Brooke’s brand is bright, magnetic, and community-driven, and this project was designed to support her as she expands into the pilates and wellness space. The strategy was to create a visual library that captured her fun, bubbly personality while also giving her elevated, on-brand assets she could use across community events, partnerships, marketing, and digital platforms. To bring that to life, we blended modern photo and video with nostalgic elements like film photography and vintage camcorder footage. The final direction positioned Brooke as approachable, aspirational, and full of personality while giving her a strong visual foundation for this next era of her personal brand.
The Creative Vision

This shoot blended modern, lifestyle-driven visuals with nostalgic elements to create a gallery that feet authentic to Brooke’s brand. The content was designed to feel visually layered and elevated without losing the warmth and energy that make Brooke so engaging. The final visuals give her a versatile, on-brand library of assets that feels playful, fresh, and aligned with this next chapter of her personal brand as she expands into pilates and wellness.
The Purpose

The content from this session will serve as a versatile visual library for Brooke as she expands her personal brand into the pilates and wellness space. These assets will be used across upcoming community events, pitching brand partners, marketing materials, social media, and other digital touchpoints.